Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
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Politics Ipsos Voices

What can we learn from the local elections?

Pulse Check - May 2025
Ipsos political polling
Politics Survey

Reform UK and Farage most trusted on immigration as confidence in Labour and Conservatives falls

Reform UK enjoys the highest level of trust on having the right immigration policies (37%), handling migrant crossings of the English Channel (39%), and making illegal entry more difficult (42%). Conservatives are the least trusted party on these issues.
Housing
Housing Survey

People are less ‘nimby’ than they think they are

People are more likely to think public opinion leans more towards opposition to the building of more homes in their local area (42% are of this view) than support (26%). However, the opposite is true - 46% support building, 25% oppose it.
Ipsos political polling
Political Pulse Survey

Badenoch drops to worst Ipsos favourability score as Conservative leader, while Farage continues to top ratings

17% hold a favourable opinion of leader of the opposition Kemi Badenoch, while her score of 49% unfavourable is her worst in this series as Conservative party leader – Shadow Justice Secretary Robert Jenrick follows closely behind, with 16% favourable.
Microphone
Entertainment Survey

Eurovision polling: fears of “nul points” for the UK on the rise as public selects which songs political leaders would sing in Switzerland

Just over two in five (43%) think that the UK will receive no points in this year’s Eurovision Song Contest, a 19 ppt jump from last year.
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Immigration Publication

Public Hostility Towards Immigration: Understanding the Contradictions

Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.
Piggybank with stethoscope
Politics Survey

Just 1 in 5 would support the Chancellor breaking her fiscal rules, but support increases if it means more money for public services - though public awareness of rules is low

Two in five (40%) believe it would be a good thing for Chancellor to break her fiscal rules, if it meant raising more money for higher quality public services. However, they are less supportive of breaking the rules in principle (20%) or if it leads to more borrowing (14%) or higher taxes (15%).
Customs control zone
Politics Survey

Half of Britons think Britain should prioritise closer trade relationship with the EU, even if it means increasing trade barriers with the US

Half (51%) of Britons now think that Britain should prioritise building a closer trade relationship with the EU, even if it means increasing barriers to trade with the United States – up from 42% in March.
Ipsos political polling
Politics Survey

Public confidence in Labour’s delivery of its five missions is low – especially economic growth

Across all five of Starmer’s missions, more people continue to believe Labour is doing a bad job than a good job.
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