Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

Shouting loud in a hoarse category

Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the answer, writes Jon Weeks, Director, Ipsos Marketing
Politics Survey

Economist/Ipsos May 2012 Issues Index

As the UK again comes to terms with a recession, concern about the economy has increased, and three fifths (61%) now place this issue amongst the most important facing the country, an increase of six percentage points since April.
Politics Survey

Making the most of Euro 2012 sponsorship

With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson in Brand Republic.
Politics Survey

Labour's long and winding road to power

Gideon Skinner and James Stannard discuss the recent drop in the government's approval ratings in their new piece for Politics.co.uk
Politics Survey

Europe Sans Frontieres

Majorities in France, Belgium, Italy, Sweden, Spain and Germany want to reintroduce border controls, writes Bobby Duffy in the Wall Street Journal
Politics Survey

Economic optimism declines across the G8

Ipsos's latest international poll shows a distinct lack of economic optimism across the G8 countries. Across all eight countries, one in seven (14%) people expect their local economy to be stronger in six months time, falling from 20% two years.
Politics Survey

Talk to me, I'm listening

Tara Beard-Knowland discusses the importance of timing and receptivity for effective advertising in Campaign
Politics Survey

Voters believe the Conservatives have lost economic credibility

The latest Ipsos Political Monitor shows that Labour has closed the gap on the economy and the majority of voters believe coalition has been bad for both the Tories and Lib Dems
Politics Survey

Store brands gain ground on national brands

Heather McCarthy examines the effect of store brands' success on national brands in Brand Republic.
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