Politics

Ipsos Political Pulse
Political Pulse Survey

Two in three Britons (66%) think Starmer should not lead Labour into the next General Election but are divided on when he should go

The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
Politics Survey

It's not all about quantity

Read Research Director, Ben Marshall's blog for Shelter on our latest research for RIBA.
Politics Survey

Products, products everywhere and never time to think

Jonathan Weeks in Ipsos Marketing asks: how will your brand rise above the white noise of modern life?
Politics Survey

Ipsos Political Monitor May 2012

Ipsos's May Political Monitor shows Labour opening up a 10 point lead as ratings of the government, David Cameron, and Nick Clegg have fallen to their lowest ever.
Politics Survey

'Ad' enough? What to consider when advertising to mobile shoppers

Gavin Sugden of Ipsos MediaCT in his latest blog for The Wall says the latest Ipsos/Yahoo research shows similarities between mobile and traditional media advertising.
Politics Survey

Falling in love with ads....Measuring that hair standing up tingle

Biometric measurement can be a valuable tool in helping us understand how advertising works: Louise Brice of Ipsos ASI blogs in MediaWeek.
Politics Survey

The future of library services in the UK and Ireland

The Carnegie UK Trust commissioned Ipsos to undertake a programme of research examining public use of, and attitudes towards, libraries in the each of the constituent territories in the UK and in the Republic of Ireland.
Politics Survey

Measuring emotional engagement through biometrics

Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.
Politics Survey

The low turnout in mayoral referendum

Ben Page, Chief Executive of Ipsos, looks at the reasons behind the low turnouts that occur in local elections.
Politics Survey

From our archives: The French elections

As France prepares to elect its next President, we have been digging in our archives to find out what the British public have thought in the past about French politicians, and indeed about the French people and French culture.
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