Politics


Politics Survey

Majority of Scots support gay marriage

The majority of Scots think that same-sex couples should have the right to marry, according to our latest poll for the Equality Network.
Politics Survey

Personalised online radio is hitting the Big Time

John Carroll, director, Ipsos MediaCT takes a quick look in MediaWeek at what Tesco's purchase of Peter Gabriel's We7 online radio station means for personalised online radio and traditional radio.
Politics Survey

Everybody wants to be on TV?

As Twitter enters the TV advertsing arena, Tara Beard-Knowland of Ipsos ASI asks in Campaign: have they chosen the right media for their target market?
Politics Survey

Ipsos Political Monitor June 2012

The Ipsos Political Monitor shows continued loss of public confidence in their economic outlook and in George Osborne as Chancellor.
Politics Survey

I wouldn't put that in my mouth

Jon Weeks of Ipsos Marketing looks at extreme examples of flavour innovation in Marketing magazine and asks - would you put this in your mouth?
Politics Survey

The Winner Takes it All

Data from Ipsos's mobile passive measurement study suggests the early (angry) bird gets the worm, writes Ipsos ASI's Louise Brice in MediaWeek.
Politics Survey

Nostalgic for Summer

Tara Beard-Knowland discusses how to best harness nostalgia in advertising, and how the Halford's ad, `The Trip', has inspired her husband to go camping (and drag her with him).
Politics Survey

Jeremy Hunt trusted by just 14%

With Jeremy Hunt, the Culture Secretary, appearing before the Leveson Inquiry today, an Ipsos shows that just one in seven people (14%) believe him to be trustworthy.
The poll shows that the leaders of the three main political parties all have negative trust ratings.
Politics Survey

Evaluation of the Local Authority Housing Hubs Approach

Ipsos Scotland, in collaboration with Mandy Littlewood Social Research and Consulting, carried out a process evaluation of the local authority hubs approach set up to help local authorities develop and share best practice around housing options.