Public opinion


Society Publication

The British reserve: Navigating the AI transition with caution

The latest Ipsos AI Monitor, a comprehensive 32-country survey, reveals that while the world is almost evenly split between excitement and nervousness, in Britain we are much more cautious.
Politics Survey

Half of Britons deem nation 'ungovernable' but hold politicians more responsible than the public

New polling data from Ipsos in the UK, conducted online between 22–24 June 2026, reveals a disillusioned British electorate following the sudden resignation of Prime Minister Keir Starmer on Monday, 22 June. The data captures a nation divided over the fundamental ability of its system of government to deliver improvement, critical of Keir Starmer’s legacy but sceptical of the impact of new leadership, and supportive of constitutional reform.
Polling Survey

Andy Burnham seen as most likely to do a good job as Prime Minister

London, UK. New polling data from Ipsos in the UK, taken 19th – 22nd June 2026 - the majority of which taken before Keir Starmer’s resignation speech – shows that 35% of Britons think Andy Burnham would do a good job as Prime Minister.
Brexit Survey

The Brexit vote 10 years on: study shows desire for closer EU relationship - but trade-offs temper rush to rejoin

The research, by Ipsos, the Policy Institute at King’s College London, and UK in a Changing Europe, compares attitudes today with those in 2016 and at various points since, as well as revealing public opinion on the future shape of the UK-EU relationship and how different policy pledges on the EU could help or hinder the Labour government’s chances at the next general election.
Healthcare Survey

Public Knowledge of Blood Types Low in Great Britain

New polling data from Ipsos shows that a majority of people across Great Britain do not know their own blood type, while widespread misconceptions exist regarding the specific rules and eligibility criteria for blood donation.

Britons split on increased defence spending as public resists core tax and spend trade-offs

London, UK. New polling from Ipsos, conducted between 22–25 May 2026, reveals that British public opinion on increased defence spending is finely balanced.
Politics Survey

Ipsos Polling confirms Holyrood26 as the “loveless election” in Scots minds

More Scots feel negative than positive about the Holyrood election result, with ‘disappointed’ and ‘frustrated’ the most common words chosen to describe how they feel about it.

Reform hold 7-point lead over Labour - Ipsos poll

London, UK. Ipsos’ latest Political Monitor is now released, with fieldwork carried out 14-20 May 2026.