Public opinion

New Ipsos poll finds that only 16% are opposed to assisted dying

Ipsos was commissioned by Ofcom to conduct research to help them understand public attitudes towards offensive language on TV and radio.

Five years after Britain voted to leave the European Union, a new report from Ipsos looks at how Britain continues to be divided into distinct groups with divided views about how Brexit is going and on their underlying values.

A new study across 28 Countries by Ipsos finds that 8 in 10 Parents of 0-17 Year olds feel judged for the behaviour of their children

A new 28 country study by Ipsos finds that one in five people (18%) believe the period from the start of pregnancy to age 5 is the most important period of a child and young person’s life for health and happiness in adulthood. The highest proportion of people say all periods are equally important (35%). This is the first time that a global comparative survey looking at perceptions of the early years in different countries has taken place and builds off the work Ipsos conducted in the UK for The Royal Foundation in 2019 /2020.

Residents in the county of Somerset show their preferences when it comes to local government reorganisation

Latest research from Ipsos shows that when given the choice, more Britons opt for Government to act quickly even if that means not all the evidence is available over waiting, when it comes to a crisis.

Government in the pandemic and beyond. This year's State of the State finds government and public services across the UK leading radical, exhaustive and dynamic responses to the coronavirus pandemic.

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.