Public opinion

Polling Station sign
Politics Survey

British public more likely to prefer Count Binface wins Clacton by-election than Nigel Farage

London, UK. New polling data from Ipsos in the UK, conducted 8–9 July 2026, explores public attitudes to Nigel Farage’s decision to resign as an MP and force a by-election in Clacton, what they think of the ongoing parliamentary investigation into Nigel Farage and who the public would prefer to win that by-election.
Piles-of-books
Public opinion Publication

Public Affairs Insights: Our Flagship Publications

Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
Breakthrough Science: A Global Perspective
Healthcare Publication

Breakthrough Science: A Global Perspective

New breakthroughs in science and technology offer exciting possibilities for the future, but will they be embraced by the public?
Ipsos Public Trust in AI
Public opinion Survey

People are uncomfortable with AI replacing human judgement for high-stakes decisions

Public Trust in AI: Implications for policy regulation
Brand Starmer vs. Sunak
Brand Image Publication

Brand Starmer vs. Sunak

The Empathy Election: Can Brand Starmer Capitalise on Brand Sunak's Empathy Deficit?
Ipsos political polling methodology in Scotland
Scotland Survey

Ipsos political polling methodology in Scotland

Ipsos’s current political polling design in Scotland.
Majority of Britons think it is unacceptable to protest outside homes of MPs
Politics Survey

Majority of Britons think it is unacceptable to protest outside homes of MPs

8 in 10 people think Britain is divided according to Ipsos polling on attitudes to the right to protest and concerns about extremism and democracy.
Understanding Society: The future of public services
Public opinion Publication

Understanding Society: The future of public services

The spotlight of this year's Understanding Society from Ipsos is on the future of public services, a topic that promises to take centre stage in debates leading up to the General Election.
Just one in four think David Cameron’s government did a good job on foreign affairs
Politics Survey

Just one in four think David Cameron’s government did a good job on foreign affairs

New Ipsos polling explores the public response to David Cameron’s appointment as Foreign Secretary and Suella Braverman’s removal as Home Secretary.
2 in 3 Britons think it should be legal for a doctor to assist a patient aged 18 or older in ending their life by prescribing life-ending medication - Ipsos Assisted Dying Survey
Healthcare Survey

2 in 3 Britons think it should be legal for a doctor to assist a patient aged 18 or older in ending their life by prescribing life-ending medication

A majority of the public think it should be legal for a doctor to assist a patient aged 18 or older in ending their life providing certain conditions are met, according to a new Ipsos survey.
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