Public opinion

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Politics Survey

British public more likely to prefer Count Binface wins Clacton by-election than Nigel Farage

London, UK. New polling data from Ipsos in the UK, conducted 8–9 July 2026, explores public attitudes to Nigel Farage’s decision to resign as an MP and force a by-election in Clacton, what they think of the ongoing parliamentary investigation into Nigel Farage and who the public would prefer to win that by-election.
Public opinion Publication

Non-compliance with the National Minimum Wage in Newham

The London Borough of Newham contracted Ipsos and Community Links to conduct research to develop a greater understanding of how working in the informal economy impacts on the lives of those paid below the National Minimum Wage.
Public opinion Publication

The British Public: Tree Huggers or Gas Guzzlers

The presentation provided an overview of the public's engagement with the natural environment.
Public opinion Publication

After Fukushima

A year on from the Tohoku earthquake and tsunami which created a succession of failures in the Fukushima I Nuclear Power Plant in Japan, Ipsos has brought together a pamphlet of its latest thinking on public attitudes to energy policy around the globe.
Public opinion Publication

Are you being served?

The LGA and the London Councils Self Improvement Board commissioned Ipsos to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.
Public opinion Publication

Acceptable Behaviour?

How governments try to shape the behaviours of their citizens is something that has been much discussed over the past few years. Our report, with a foreword from David Halpern, Director of the Behavioural Insights Team at the Cabinet Office, brings together our latest international research on this subject.
Public opinion Publication

More than a million

On behalf of Macmillan Cancer Support, Ipsos has conducted a survey of people in the UK who look after someone with cancer.
Public opinion Publication

Protecting audiences in a converged world

Ofcom commissioned Ipsos to conduct new audience research to understand attitudes towards content regulation; and how far, and in what ways, the public expects it should be protected in a world where content can be accessed in such a broad range of ways.
Public opinion Publication

Envisioning the library of the future

Envisioning the library of the future is a major research project undertaken by the Arts Council in 2012/13 that will help to understand the future for libraries, and how they can be developed.
Public opinion Publication

Are you being served? Rapid Review (2011-2012)

The Local Government Association and the London Councils Self Improvement Board commissioned Ipsos to carry out a rapid review exercise to guide the sector on how to achieve a national benchmark on residents' perceptions of council performance.
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