Public opinion

Twitter, blogs and other social media have created a public forum for exchanging views and information. This report discusses the role of social media in the 2011 Scottish parlimentary election campaigns.

Status technology and clothing brands play a significant role in creating or reinforcing social divisions amongst children between the `haves' and the `have-nots', according to a new report by Ipsos for UNICEF UK.

This study, conducted by the Ipsos Social Research Institute in SPARDA countries, explores whether perceptions and attitudes of the public towards migrants and cultural diversity can be affected by the use of targeted communication strategies.

In our latest Understanding Society, we analyse the power of public opnion across the world and feature a Q&A with Tony Blair.

One year after the election of the Coalition government, Ipsos's latest Understanding Society explores the implications for local public services.

This Ipsos report for NHS West Midlands presents the findings of a survey of West Midlands residents' attitudes towards dental health and water fluoridation.

Read our report presenting findings from the 2011 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of the National Lottery Commission.

Explaining Cameron's Coalition is a detailed analysis of the May 2010 election and the first year of the Coalition. It is the fourth in a series of books to examine elections from the standpoint from the people.

Audit 8 explores public attitudes to civic and political engagement and participation in the context of the government's `Big Society'. It also looks at public attitudes to the new political and constitutional landscape in particular the impact on perceptions of Parliament and attitudes to the voting system in advance of the 2011 referendum