Society

New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.

The findings show Swift is firmly on the nation’s radar, younger audiences are leading the fandom, and plenty plan to give the new album a spin, with a fearless few ready to splash out on tour tickets.

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

The Marmalade Trust - Ipsos survey found that 61% of UK adults who have ever personally experienced feelings of loneliness have never told anyone they are feel lonely.

New polling from Ipsos in the UK, in partnership with JOE Media, suggests one in three (36%) 16-34 year olds in Britain feel lonely at least once a week, despite three quarters (75%) saying they have ‘many’ friends.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

Data collected for Small Acts of Kindness continues to show the impact winter, cost of living rises and changes to the Winter Fuel Payment has on the older people surveyed

The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.

Three in four parents (75%) say they are concerned about what children are seeing, hearing, or doing online.