Society


Global Trends Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.
Society Survey

New research reveals 3 in 5 UK adults who have ever experienced loneliness have never opened up about it

The Marmalade Trust - Ipsos survey found that 61% of UK adults who have ever personally experienced feelings of loneliness have never told anyone they are feel lonely.
Gaming Survey

One in three young people say they feel lonely at least once a week, despite three quarters saying they have many friends

New polling from Ipsos in the UK, in partnership with JOE Media, suggests one in three (36%) 16-34 year olds in Britain feel lonely at least once a week, despite three quarters (75%) saying they have ‘many’ friends.

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.
Society Survey

Understanding the impact of cost of living rises on older people

Data collected for Small Acts of Kindness continues to show the impact winter, cost of living rises and changes to the Winter Fuel Payment has on the older people surveyed
Reputation Publication

Navigating Through Turbulence

The golden rule of reputation? It’s never built in isolation—context is everything, and it’s more turbulent than ever.
Society Survey

One in seven parents are not confident they know what their children are seeing or hearing online

Three in four parents (75%) say they are concerned about what children are seeing, hearing, or doing online.
Politics Survey

Awareness of violence against women high, but action lags, finds new Ipsos survey

A quarter (24%) of those surveyed shared that they personally know a woman or girl who has experienced domestic abuse in the UK within the last 12 months.
Public Health Survey

Low satisfaction with health services highlights health inequalities

New study from Ipsos reveals a concerning disparity in satisfaction with health services across the UK.