Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Modern Masculinities

Modern Masculinities

Show more
Marketing Anchors

Marketing Anchors

Show more

All content

Quick access by topics
  • Politics Survey

    Discord on business rules

    David Cameron has slashed red tape for UK businesses. Hannah Merritt looks at why he might find this doesn't play so well with the British public.
  • Public opinion Publication

    Britain: A Paler Shade of Green?

    Ipsos have produced an infographic on the British public's environmental attitudes and behaviours. It draws on findings from a range of studies that the Ipsos Environment Research Team has conducted.
  • Europe Survey

    Ipsos European Pulse

    Britons think Europe is on the wrong track and expect anti-European movements to do well in upcoming elections, but prefer staying in EU and reducing its powers to leaving outright according to the latest Ipsos European Pulse.
  • Public opinion Publication

    Dialogue on Data

    Ipsos was commissioned by the Economic and Social Research Council (ESRC) and the Office for National Statistics (ONS) to conduct a public dialogue examining the public's views on using linked administrative data for research purposes.
  • Two in three Britons say they generally trust the police to tell the truth

    New research from Ipsos shows that two in three (65%) Britons say they would generally trust the police to tell the truth, while 31% do not trust them to tell the truth.
  • Science Survey

    Public Attitudes to Science 2014

    The UK public are as enthusiastic about science as they ever have been, with attitudes to science having come a long way over the past 25 years, according to the Public Attitudes to Science study for 2014.