Insights Hub

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• Investors Survey

  Buying into it - making the consumer case for low-carbon

  New research by Ipsos for the CBI shows that if manufacturers, government and retailers want to increase takeup of low carbon products which can help tackle climate change, they will need to talk in terms of 'energy efficiency' and demonstrate how low carbon can help reduce the running costs of products.

  10.03.11
• Investors Survey

  Bringing localism to life

  On the eve of the final Committee debate on the Localism Bill in the House of Commons, Civic Voice and Ipsos have today published a new report that examines the key opportunities and concerns of the potential new law.

  09.03.11
• Public opinion Publication

  A guide to the alternative vote

  Dr Roger Mortimore examines the facts and fallacies surrounding the alternative vote (AV) electoral system, what we know about the likely outcome of the forthcoming referendum and the potential consequences if AV is introduced for UK general elections.

  08.03.11
• Gender Survey

  Gender Equality Poll for International Women's Day

  This survey of UK adults, conducted by Ipsos on behalf of EQUALS - a coalition of agencies including ActionAid, Amnesty International, the Fawcett Society and Women's Aid - reveals significant levels of inequality that still exist between men and women in the UK.

  08.03.11
• Consumers Publication

  How to Navigate the Celebrity Endorsement Minefield

  It is a common strategy for advertisers to imbue their brand with the magic of celebrity, but 2010 was a year full of cautionary tales in this area. What are the lessons for advertisers? Keith Glasspoole explains.

  08.03.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Investors Survey

  2011 Trends to Watch

  The world is changing fast and brands need to keep up with the times. In our latest thought piece Ipsos ASI has examined the latest trends in marketing and communications across the globe.

  04.03.11
• Politics Survey

  Who cares about AV?

  Will the referendum on changing our electoral system really be a damp squib? Our research suggests it might be.

  04.03.11
• Politics Survey

  Scottish Liberal Democrat Spring Party Conference: an Ipsos Briefing Pack

  With the Scottish Liberal Democrat Spring Party Conference kicking off in Perth this weekend, Ipsos has produced a briefing pack which charts the party's polling performance and highlights the key issues that will dominate this year's Holyrood election campaign.

  03.03.11
• Public Health Survey

  British Medical Association (BMA) Membership Survey

  The vast majority of doctors are not convinced that the potential benefits of the government's plans for the NHS in England outweigh the risks, an Ipsos survey for the BMA suggests.

  03.03.11
• Consumers Survey

  Three in four British adults are online

  Recently published data from the National Readership Survey (NRS Jan-Dec 2010) tell us that three quarters of the adult 15+ population of Great Britain have accessed the internet in the past 12 months.

  02.03.11
• Investors Survey

  ABC research gets a backstage pass to viewers' living rooms

  ABC and Ipsos OTX MediaCT conducted experimental research live during the Oscar telecast using downloaded mobile apps to get a peek at how viewers were reacting to the show.

  01.03.11