Insights Hub

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• Politics Survey

  Everyone is confused, at least according to Richard Thaler

  The recent exchange between Peter Ubel and Richard Thaler acted as a welcome and helpful comment on a common lack of clarity around behavioural terms writes Chris Perry in his latest blog.

  06.03.15
• Politics Survey

  Generational Shifts in Voting 2015

  Ipsos has analysed over half a million interviews to identify generational shifts in voting and engagement with politics between 1996-2014.

  04.03.15
• Consumer Behaviour Survey

  UK Public Attitudes Towards Big Business

  An Ipsos survey for Interserve investigated public attitudes towards Big Businesses, defined as companies and organisations that employ at least 1,000 people in the United Kingdom.

  04.03.15
• Trends & Prospective Publication

  Key monthly trends

  Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.

  28.02.15
• Politics Survey

  The NHS remains the most important issue facing Britain

  The February Economist/Ipsos Issues Index shows that the NHS remains the most important issue facing Britain; last month it became the issue of highest salience for the first time since April 2006.

  27.02.15

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Brand Purpose - Why brands need to be Superheroes

  It's not enough to be normal. Today's digitally driven world is often described as "the new normal" but to succeed today, brands need to be better than normal. They need to be Superheroes - in this paper Phil Shaw looks at how brands need to be driven by a clear Purpose, be a force for good and be fast & agile.

  26.02.15
• Investors Survey

  Ipsos Launches Ipsos Connect for Brand Communication, Advertising and Media Services

  Ipsos is pleased to announce the launch of Ipsos Connect, a global specialized business to coordinate Ipsos’ services in the domains of Brand Communication, Advertising and Media. Ipsos Connect amalgamates the legacy brands of Ipsos ASI and Ipsos MediaCT.

  26.02.15
• Public opinion Publication

  `Personal hooks' the key to tackling Scotland's digital divide

  Explaining how the internet is relevant to people's personal hobbies and interests is key to tackling Scotland's digital divide, according to a new report by the Carnegie UK Trust and Ipsos.

  25.02.15
• Politics Survey

  Where does the public stand on devolution?

  Matthew Bristow of Ipsos North blogs on attitudes towards devolution of powers to the English regions.

  25.02.15
• Housing Survey

  House price expectations cool for 2015

  The first wave of the Halifax Housing Market Confidence Tracker in 2015 shows three in five Britons (60%) expect the average UK property price to rise this year, down from 67% who said this in December 2014.

  25.02.15
• Public opinion Publication

  Social Listening Evaluation of the #BackClimateAction Tweetathon

  Ipsos conducted a social listening evaluation of a "Tweetathon" promoted jointly by the Departments for Energy and Climate Change (DECC) and Business, Innovation and Skills (BIS) on 25th November 2014.

  20.02.15