2022 Holiday Insights Calendar

Michael Baer takes us through Millennial and iGen trends in luxury beverages. His vice: Manhattans, perfect and up.

View our on demand webinar focused on affluent consumers and what retirement looks like to them.

Learn how AI and machine learning, combined with human experience in market research, are making it possible to bridge the complex world of unstructured data with consumer-centric insights.

Are we ready for what may be the biggest disruption of the 21st Century?

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.

Discover why metrics that match objectives can deliver the true value from research, and help brands pursue bold creative that will drive long-term business outcomes.

In this article, we explore how behavioral science frameworks can be used to improve understanding around the digital consumer experience while revising in-market strategies.

Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.

Discover how aligning rigorous research design with an engaging respondent experience can be applied to online community environments.

Discover five ground rules to follow to ensure more success in using text analytics tools.