2022 Holiday Insights Calendar

As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.

Emotions are a big factor in Affluencers drive for luxury goods and services. We tell you why.

Discover five of our analytical techniques to help pharma marketers get the greatest impact out of their digital and personal elements.

Beyoncé and Jay-Z want their fans to try going vegan in this new year. Blogger and mom Stephanie Ortiz plans to be more patient with her kids.

It’s been 10 years since Michael Pollan published his book, "In Defense of Food," with the mantra, "eat food, not too much, mostly plants," for improved health. How has the western diet changed since then?

"The year of the woman," "A Blue Wave," "A referendum on Trump," "The most crucial election of our time?"

Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.

Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.

In this Ipsos Minute, we talk to the co-founder of Square about mobile payments and digital wallets.

Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.