2022 Holiday Insights Calendar
Cultivating an Innovation Mindset
In June, Wendy Hunt, Senior Vice President with Ipsos Marketing, hosted a webinar entitled "Cultivating an Innovation Mindset: 5 Sure-Fire Shortcuts to Innovation Success!"
Women, Technology and Democracy
Ipsos Public Affairs recently completed a study on behalf of the NDI (the National Democratic Institute) to better understand how women interact with digital technology and the particular challenges they face with regard to access, comfort and competencies. Read this report for an exploration of…
For Mobile Banking, It Pays to Know Consumers
The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.
Designing Authentic, Credible, and Effective Corporate Social Programs
Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community.
Four Reasons To Switch
The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!
The Delightful Quest for Optimal
Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to…
Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.
Is Outdoor Cooking America's Favorite Pastime?
Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather.
Competition Analysis and Identifying the Switchable Consumers
Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted…
Most Workers are Satisfied with Their Job but Not Their Salary
Eight in ten (85%) of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs' Omnibus Division uncovered.