2022 Holiday Insights Calendar

With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.

In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.

March 2015

For many pharmaceutical brands considering DTC, the pursuit of either a branded or unbranded campaign is a critical decision. The best approach can be determined by focusing on several specific factors: the extent to which patients with the disease remain undiagnosed, the amount of fair balance the…

In this paper we offer a detailed picture of how consumers go about purchasing groceries for the household. To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet. Consumers shop at multiple stores for different items,…

When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.

February 2015

We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services.

Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.

Join Darrell Bricker, Global CEO of Ipsos Public Affairs, as he discusses the results of Ipsos' recent global survey, the Perils of Perception.