2022 Holiday Insights Calendar

Download our latest paper for a detailed picture of how consumers go about purchasing groceries for the household.

Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.

Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.

MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.

Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.

The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different…

January 2015

According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to spend more money for the holidays because gas prices were so low.

The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you.

Published by Dove Press Journal in their Psoriasis Targets & Therapy edition, this article co-authored by experts at Ipsos Healthcare sets out to assess the impact of psoriasis on health-related quality of life (HRQoL).