2022 Holiday Insights Calendar
The Evolving Role of Social Media on Corporate Reputation in the USA
In this Point of View, Ipsos Global Reputation Centre researchers explore the impact of social media on corporate reputation, including the kinds of information consumers look for about companies, the extent to which consumers rely on social media to share information, and the role of digital…
Are You Really Connecting with the Connected?
Engage: Moms
Generating Rich Community Insights in an Instant
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
Mobile Methodology: Where Do We Stand?
by John P. Vidmar and Bogdan Dragomir
The Beauty Behind Instant Consumer Feedback
by Menaka Gopinath
The Immediacy of EFM
There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it. This paper is designed to provide an overview and explain how, when deployed correctly, it can significantly benefit customer-…
Americans are Thinking Smarter about Back to School Shopping
It's back to school time, and the results of our eNation survey conducted in August 2014, reveal that items that are most likely to be purchased online only or both online and in store for students of all age groups include clothing/uniforms, backpack/book bags, and outwear/jacket and shoes.
The Economic Pulse of the World -- August 2014
The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the…
The Influencer Economy
Engage: Affluent