The Influencer Economy

Engage: Affluent

MediaPost Blog Published July 16 - Our latest studies seek to understand the power of the influencer rather than the influncee. Across many of the categories that we examined, recommendations from friends or family are consistently among the most frequently cited factors shaping marketplace decisions. But what is the other side of this dynamic? How is the Influencer Economy growing? What kind of impact does it have?

This post, authored by Steve Kraus, Senior Vice President and Chief Insights Officer of Ipsos MediaCT, explores how Affluents make media choices and purchase decisions, and the potency of the influencer Economy among Affluents.

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