Men, Women, And Media: United by Media, Divided By Content

Marketing Daily: Commentary

MediaPost Blog Published October 2, 2013 - This blog posting, authored by Steve Kraus, Senior Vice President and Chief Insights Officer of Ipsos MediaCT and Maria Cole, Senior Research Manager with Ipsos MediaCT, references research data from the recently released 2013 Ipsos Affluent Survey USA. Comparing the media tastes of both affluent men and affluent women, we find some interesting similarities. But some drastic differences exist. What kind of media and content are they interested in?

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