ARF: Media Insights & Challenges

Kick the new year off with insights and trends in viewer behavior, streaming with and without ads, content discovery and promotion, and more.

Join Ipsos’ Jamie Stenziano who will take part in an ARF Media Research Council update sharing new, research-based insights on the constantly changing media landscape. Council and community members will share their perspectives on the issues that will be most important to their business in 2023.

The ARF L.A. Media Research Council was established by researchers at media companies to deal specifically with issues and challenges that may not receive enough attention in the overall marketing ecosystem, such as: measuring the value of video content and exploring viewers’ content discovery strategies.

Don’t miss out. To register now, please visit the Advertising Research Foundation (ARF) website.

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