Publication: Ipsos
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Hold The Applause, Please, As the U.S. Celebrates the 2nd Anniversary of the Great Recovery

Hold The Applause, Please, As the U.S. Celebrates the 2nd Anniversary of the Great Recovery

Engage: Affluent

22.07.11

MediaPost Blog Published July 20, 2011 – In this month's column by Bob Shullman, President of Ipsos Mendelsohn, and Stephen Kraus, Chief Research & Insights Officer for Ipsos Mendelsohn, we get a 2 year perspective on how America's Affluent feel about the recession and a look towards recovery.

In fact, while we may not technically be living in recessionary times, we certainly live in times in which recessionary mindsets and recessionary lifestyles continue to be widespread. In June 2011, our Mendelsohn Affluent Barometer Survey — a monthly survey of more than 1,000 respondents with household income of $100,000 or more (the top 20% of U.S. households based on household income) — found that only about one in four considered the recession to be over for themselves, and fewer than one in ten consider the recession over for the nation as a whole.

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