Insights Hub

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  Affluent Publication

  Affluent Americans: Home is Where the Heart Is

  It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.

  08.23.17
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  Ethnography Publication

  Insights on Polarization

  In a recent study, we explored middle class moms' views of political polarization.

  08.22.17
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  Affluent Publication

  Affluent Americans: 5 Surprising Facts

  As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.

  08.11.17
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  Content Marketing Publication

  Does Branded Content Drive Brand Lift?

  Ipsos’ Peter Minnium dives into the results from a study showing that branded content truly works, and has a positive impact both on consumers’ brand awareness and their purchase intent.

  08.11.17
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  Omnibus Publication

  Summertime, and The Livin’ Is Easy

  Vacations, eating out, and shopping for groceries are the top three areas where Americans spend more during the summer months. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a closer look at how (and where) Americans are spending their summer.

  07.26.17

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Storytelling Publication

  Branded Storytelling

  Ipsos’ Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.

  07.14.17
• Public opinion Publication

  Opinion Polls: Why They Remain the Reference

  The last year has seen opinion and election polling subjected to both criticism and praise. Here we review the evidence, looking particularly at recent experiences in the US, UK, France and the Netherlands.

  07.13.17
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  Customer Experience Publication

  A Satisfying Transaction

  Read this article to learn why financial services firms must forge connections in a virtual world

  07.08.17
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  Brand Measurement Publication

  Make your Brand Rock

  Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns

  07.06.17
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  Affluent Survey Publication

  Affluent Traveler Segmentation White Paper

  While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.

  07.04.17
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  Audience Measurement Publication

  The Age of the Algorithm

  If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?

  06.30.17