Insights Hub

All content

• International Publication

  Community Consultations on Humanitarian Aid

  Conducted on behalf of the UN's World Humanitarian Summit, the Community Consultations on Humanitarian Aid report explores key opinions around the need for and effectiveness of humanitarian aid, as well as key barriers to its delivery.

  31.05.16
• Public opinion Publication

  What Do Americans Do Before Hitting the Hay at Night?

  Our latest U.S. Ipsos Omnibus infographic shows various sleep habits so take a look at our newest eNation Omnibus results for insights on the evening routines and sleep patterns of Americans.

  25.05.16
• Advertising Publication

  It's a Mad, Mad, MAdTech World

  Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast disappearing.

  19.05.16
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  Customer Experience Publication

  Here, There & Everywhere

  Are you delivering on your brand promise — across all channels? Probably not.

  28.04.16
• Customer Experience Publication

  Decisions, Decisions

  Venturing into the world of text mining and analyzing unstructured text can be daunting, especially in navigating the various tools and options.

  28.04.16

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Environment Publication

  How Did You Celebrate Earth Day?

  The latest U.S. Ipsos Omnibus survey shows what Americans think about sustainable living and what they currently do to help our earth.

  27.04.16
• Marketing Publication

  The Ipsos Hispanic Center of Excellence: A Webinar To Grow Your Market Share

  Did you know that Hispanics are the largest multicultural group in the U.S., representing nearly 20% of the population, and GROWING...

  27.04.16
• Advertising Publication

  5 Secrets of Seek & Share Advertising

  In Peter's latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with their friends.

  26.04.16
• Implicit Reaction Time Publication

  Revealing Implicit Brand Drivers

  Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.

  20.04.16
• Customer Satisfaction Publication

  Ipsos Loyalty: Customer Experience and Critical Incidents

  Ipsos Loyalty carried out an extensive survey across seven sectors in the U.S. to understand the dynamics of Critical Incidents, which are defined as “Moment of Truth” experiences with customers — both good and bad.

  14.04.16
• Brand Portfolio Publication

  Using Visual Semiotics to Think Beyond Segmentation

  Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio

  13.04.16