Insights Hub

All content

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  Product Innovation Publication

  An Agile Approach to Innovation

  Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the results — in other words, up to 12 weeks to complete the testing. By the end of one year, this old school approach yielded 12 validated concepts.

  10.14.16
• Advertising Publication

  Micro-Target or Target Everyone?

  Balancing reach with precision in your media strategy
  

  10.07.16
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  Customer Relationship Publication

  Should You Reward Staff for Five-Star Service?

  Evidence suggests connecting pay with customer experience makes good business sense. Just prepare to manage the pitfalls.

  09.30.16
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  Millennials Publication

  Are Millennials so different from their elders in the workplace?

  The eleventh edition of the Edenred-Ipsos barometer, conducted in 15 countries (including in the U.S.) among 14,400 employees, of whom 3,500 are under 30, shows that the behavior and expectations of younger employees have stayed fairly constant, contrary to popular belief.

  09.21.16
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  Consumer Behavior Publication

  Brands Don't Buy Brands — People Do

  Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.

  09.21.16

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Customer Experience Publication

  Translating Brand Value into Tangible Customer Experiences: A Webinar About Aligning Brand and the Customer Journey

  Today's marketplace is crowded with competitors, where brands require a clear understanding of their value propositions and aspirations to succeed. But how does an organization translate the pillars of their brand into tangible customer experiences?

  09.20.16
• Advertising Publication

  Effective Communications Begins With The Brand

  You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.

  09.16.16
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  Virtual Reality Publication

  Is VR the Auto Industry’s Sleeping Giant?

  We think so, and now we have proof.

  09.15.16
• Advertising Publication

  6 Secrets of Digital Storytelling

  Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.

  09.12.16
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  Millennials Publication

  Millennials and Baby Boomers: Like Two Peas in a Pod?

  Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?

  09.12.16
• Election Publication

  Fox & Friends Explain Outsiders vs. Establishment Candidates in State Elections

  Cliff Young, President of Ipsos Public Affairs was a guest on Fox & Friends.

  09.02.16