Insights Hub

All content

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  Omnibus Publication

  Are Shopping Malls Destined to Warehouse Online Purchases?

  Will shopping ever go back to the 1980s when Americans averaged four trips every month to any one of the 30,000 malls across the country?

  05.29.17
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  Advertising Publication

  Why Digital Context Matters

  Ipsos’ Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place, every time.

  05.19.17
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  Voice of the Customer Publication

  Drive Your Results With Target-Setting Analytics

  Do you know the answers to these: How can strategic target-setting help achieve best-in-class industry performance? How should targets be set for each operating unit? When is it time to reassess your target? We do.

  05.01.17
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  Analytics Publication

  Marketing Mix Model

  Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services.

  04.10.17
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  Ethnography Publication

  Ethnography: An Unfiltered View of Reality

  What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.

  04.03.17

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Publication

  Populism or a Banana? The Rise of a New Political Agenda

  Missed the March 30th Ipsos and Johns Hopkins School of Advanced International Studies (SAIS) panel discussion exploring the global resurgence of populism? No worries – download our presentation now!

  03.31.17
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  Market Research Publication

  The Evolution of Marketing Mix Modeling… and hopefully the wonks that follow it

  Too often smart people get caught up in the details of the past and forget how quickly the future is moving…

  03.31.17
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  Market Research Publication

  Is There a Target Market for Electric Vehicles?

  Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!

  03.24.17
• Polling Publication

  Public Opinion Polling Downloads

  The Ipsos polling brand means accuracy, truth and insight. We conduct, package, and release polling results for our clients to use in the public domain and assist in media relations to ensure coverage and engagement. Polling is the core of our business because that’s what we do best. Our clients leverage our reputation for producing balanced and objective research data to sponsor public opinion or market research. In North America, we release more than 400 polls a year on behalf of our clients.

  03.22.17
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  Social Media Publication

  Power Up Your Data by Bridging Language in Social Media

  Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.

  03.22.17
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  Customer Experience Publication

  Getting Sticky: Emotional attachment and profitable customer relationships

  Read this paper for exciting results from our research on research, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.

  03.17.17