Insights Hub

All content

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  Ipsos Encyclopedia Publication

  Ipsos Encyclopedia - Big Data

  "Big Data" is a very broad term, used often - and for a variety of different purposes.

  03.01.16
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  Ipsos Encyclopedia Publication

  Ipsos Encyclopedia - Advertising Tracking Research

  Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.

  03.01.16
• Election Publication

  What's fueling support of unconventional candidates?

  USA Today, Capital Download — Hear Ipsos' Chris Jackson discuss what's fueling voter anger and support of unconventional candidates.

  02.10.16
• Innovation Publication

  Workshops

  Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

  02.09.16
• Web Listening Publication

  Web Listening

  Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.

  02.09.16

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Advertising Publication

  What America *Really* Eats and Drinks on Super Bowl Sunday

  An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.

  02.02.16
• Market Research Publication

  Ipsos Marketing presents "Getting to Great Research Stories" at the New MR Virtual Festival

  Everyone is talking about storytelling, but its role in the MR industry and how to do it (and do it well!) are not always clear.

  02.02.16
• Sports Publication

  Reach & Engage Football Fans

  According to recent Ipsos research conducted for Google, consumers choose YouTube as their preferred online destination for game day (Super Bowl) ads.

  01.25.16
• Public opinion Publication

  It's Cold Outside... so Are You Using the Drive-Thru Lanes When Available?

  The latest U.S. Ipsos Omnibus survey shows what Americans think is the good, the bad and the ugly regarding drive-thrus and how the next new convenience will entail using your smartphone as well!

  01.19.16
• Holidays Publication

  What Do You Enjoy Most During the Winter Months?

  Americans look forward to holiday celebrations and watching TV or movies during the winter season.

  12.11.15
• Product Testing Publication

  The Importance of Framing in Concept Testing

  In this paper, we discuss how traditional approaches to concept testing ignore one of the most important findings in Behavioral Economics, the implications of ignoring it, and how our approach to concept testing best applies the principle.

  12.11.15