Insights Hub

All content

• Consumer Behavior Publication

  LifePath

  Understand the dynamics involved along people’s journey, in order to optimize a brand’s touchpoints strategy: in other words, what media for what function and when.

  01.02.17
• Overnight Services Publication

  Services Overnight

  Overnight testing of any simple stimuli (insights, ideas, logos, etc.) and concepts that delivers evaluation, optimization and strategic alignment.

  01.02.17
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  Insight Cloud Publication

  Insight Cloud

  Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.

  01.01.17
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  Affluent Publication

  Affluent Americans: 7 Predictions for 2017

  Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?

  01.01.17
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  Customer Experience Publication

  Lost In A Data Jungle? Nurture Your Research Ecosystem To Find Your Way Out

  Read our detailed paper for practical tips on how to holistically map and fulfill your information needs.

  12.09.16

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Device Agnostic Publication

  Device Agnostic

  A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).

  11.30.16
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  Marketing Publication

  Think Outside the Brand

  ResearchLive, November 18, 2016 — In this article by Ipsos' Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.

  11.23.16
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  Advertising Publication

  Authentic Storytelling: 5 Rules for the New Frontier of Marketing

  Ipsos' Peter Minnium explains why brands need to market with authenticity to win consumers' trust.

  11.21.16
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  Customer Experience Publication

  Making Mystery Shopping Smarter: A Webinar About Design Optimization

  Your mystery shopping program should be A. Fast, B. Simple, and C. Cost Effective.

  11.03.16
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  Advertising Publication

  Diamonds are No Longer Forever: Putting Emotion to Work for your Brands

  How can brand campaigns today leverage the interplay of attention, memory and emotion to influence people’s choices?

  11.03.16
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  Sports Publication

  A Playbook for America’s Most Popular Sport

  Although baseball is traditionally Americans favorite pastime, football is the most popular in the U.S.

  11.03.16