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• Panels Publication

  Using Margin of Error with Non-Probability Panels

  Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.

  29.01.15
• Consumers Publication

  Going The Extra Mile: A Case Study

  The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.

  26.01.15
• Public opinion Publication

  Public Perspectives: Economy and Issues Going into 2015

  January 2015

  26.01.15
• Public opinion Publication

  Saving With Lower Gas Prices?

  According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to spend more money for the holidays because gas prices were so low.

  21.01.15
• Marketing Publication

  8 Consumer Trends for 2015

  The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you.

  14.01.15

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Healthcare Publication

  Disease burden and patient reported outcomes among patients with moderate to severe psoriasis: an ethnography study

  Published by Dove Press Journal in their Psoriasis Targets & Therapy edition, this article co-authored by experts at Ipsos Healthcare sets out to assess the impact of psoriasis on health-related quality of life (HRQoL).

  14.01.15
• User Experience Publication

  Usability Tests

  The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.

  08.01.15
• Marketing Publication

  The Role of Social Media in the Shopper Ecosystem

  Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.

  18.12.14
• Public opinion Publication

  Ipsos Global @dvisory: The Economic Pulse of the World -- December 2014

  The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 19,152 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective.

  17.12.14
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  Public opinion Publication

  A Holly, Jolly Black Friday Weekend for Most Americans

  It's the most wonderful time of the year — especially for retailers.

  17.12.14
• Social Media Publication

  Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery

  With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.

  11.12.14