Insights Hub

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• Marketing Publication

  Generating Rich Community Insights in an Instant

  Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.

  09.02.14
• Public opinion Publication

  Mobile Methodology: Where Do We Stand?

  by John P. Vidmar and Bogdan Dragomir

  09.02.14
• Marketing Publication

  The Beauty Behind Instant Consumer Feedback

  by Menaka Gopinath

  09.02.14
• EFM Publication

  The Immediacy of EFM

  There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it. This paper is designed to provide an overview and explain how, when deployed correctly, it can significantly benefit customer-facing organizations.

  09.02.14
• Public opinion Publication

  Americans are Thinking Smarter about Back to School Shopping

  It's back to school time, and the results of our eNation survey conducted in August 2014, reveal that items that are most likely to be purchased online only or both online and in store for students of all age groups include clothing/uniforms, backpack/book bags, and outwear/jacket and shoes.

  08.20.14

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Public opinion Publication

  The Economic Pulse of the World -- August 2014

  The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the entire Ipsos Global @dvisory now.

  08.20.14
• Affluent Publication

  The Influencer Economy

  Engage: Affluent

  08.15.14
• Public opinion Publication

  U.S. Public Perspectives: Economy and Personal Finances

  July 2014

  07.31.14
• EFM Publication

  Why Each Encounter Matters

  Managers have long known that each interaction a customer has with their firm is a moment of truth that will either reinforce or diminish his or her loyalty. This has led to an increasing demand by managers to measure and manage customer satisfaction with each transaction. In fact, a whole new Enterprise Feedback Management (EFM) industry has grown rapidly to support this demand.

  07.29.14
• Marketing Publication

  Six Ways To Innovate Your Innovation Process

  By Lisa Lanier

  07.29.14
• Advertising Publication

  Unmasking Deeper Insights with Facial Coding

  It's often said that the face can reveal what words cannot.

  07.28.14