How Mobile Video Can Drive the Future of Brand Marketing
New research conducted by Google and Ipsos show the power of mobile in grabbing millennials' attention. Based on the findings of this research, there are multiple ways that video, which is far less distracted on a smartphone than on TV, can create new opportunities on mobile for brand marketing. This article discusses the importance of thinking multi-screen, building for mobile, and creating in-the-moment experiences that are specific to this platform.
In this ever connected day and age, smartphones are an integral part of millennials' lives. Read on for how marketers can successfully use this connectedness as an opportunity to connect with audiences through mobile video.
