Ipsos
Insights Hub

Insights Hub

Consumer Behavior 01.11.25

Ipsos Top Topics

Society 02.09.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 02.04.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

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Foresight Publication

How overconfidence fuels the indulgence of risk in prediction markets

The surge in prediction markets highlights a new dimension of risk-taking as indulgence. Dartmouth University’s Eric Zitzewitz discusses the nuanced behavioral patterns driving this trend and their broader implications.

03.10.25
Foresight Publication

How sex’s rising politization creates more brand risk

Amid culture wars and shifting norms, Americans’ attitudes on sex and sexuality are increasingly nuanced. Author and sex journalist Carter Sherman discusses the complex implications for marketers.

03.10.25
Foresight Publication

Questions for the future 

From AI-powered experiences to next-generation hospitality, these are the opportunities and risks for tomorrow’s business leaders across sectors.

03.10.25
Artificial Intelligence (AI) Publication

Insights to Activate

Insights to Activate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow.

01.10.25
Brands Publication

Campaign Effectiveness Ignited

Unlocking cross-media synergy with TV and social media

01.10.25
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Customer Publication

Take Mystery Shop Results to the Next Level

How can companies best capitalize on the volumes of mystery shop performance management data they gather across their networks? Three overarching factors are critical to having a focused activation plan.

01.10.25
Brands Publication

Innovation Reignited

Innovation Reignited is a collaboration between Ipsos, Market Logic, and Alchemy-Rx, created to help leaders refocus on innovation as a core growth driver.

24.09.25
Corporate Publication

Ipsos Reputation Council Report 2025

The eighteenth sitting of the Reputation Council captures the candid perspectives of 161 senior corporate communicators across 19 global markets. The 2025 report equips business leaders with the foresight and tools to navigate challenges with confidence.

22.09.25
Brands Publication

Brand America 2025

For decades, American brands have been among the United States’ most recognizable and powerful economic and cultural exports. But shoppers from China to Brazil may now be rethinking that relationship.

17.09.25
Well Being Publication

What the Future: Wellness

Revisit our webinar to learn how the pursuit of wellness influences every aspect of American life. But that picture is changing faster than ever before.

15.09.25
Society Publication

Bridging the AI Divide: Insights to Activate

Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.

09.09.25