Insights Hub

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• Public opinion Publication

  Rushin' To The Finish For The 2014 Winter Games

  Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

  10.16.13
• Public opinion Publication

  Taking Sides On Syria

  While Majority (73%) of Global Respondents Blame Syrian Government for Current Conflict, No Such Clarity on Which Side Has Used Chemical Weapons Avails

  10.10.13
• Public opinion Publication

  Internal Benchmarking - Case for the Fair Scorecard

  Quality improvement, customer engagement, performance metrics, pay-for-performance are all expressions used in conjunction with improvement and performance measurement programs within organizations. In any program, data are collected over time, and performance measures are calculated and evaluated for the organization and components of the organization. These studies established performance criterion from either internal or external benchmarks, establishing comparison rules using trended data or across reporting units within the organization.

  10.09.13
• Public opinion Publication

  At Home and On The Go With The Millennials

  Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.

  10.04.13
• Gender Publication

  Men, Women, and Media: United by Media, Divided By Content

  When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.

  10.04.13

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Customer Experience Publication

  Transforming Traditional Customer Satisfaction Research into Modern Enterprise Feedback Management in Seven Critical Steps

  For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.

  10.04.13
• Customer Experience Publication

  Seven Critical Steps from Traditional CSAT Research to Modern EFM

  Published by Quirk's Marketing Research Review, October 2013, p.38 — The move from traditional research to modern Enterprise Feedback Management (EFM) is a big change for most firms.

  10.02.13
• Affluent Publication

  Men, Women, And Media: United by Media, Divided By Content

  Marketing Daily: Commentary

  10.02.13
• Marketing Publication

  Create More Evocative And Successful Concepts

  Innovate In The Real World

  10.01.13
• Public opinion Publication

  The Economic Pulse of the World -- September 2013

  September 2013

  09.24.13
• Public opinion Publication

  U.S. Public Perspectives: Conventional, Online and Social Media Use

  With more people going online every day, media consumption habits have undeniably changed. But, has a shift towards digital replaced traditional mediums such as television and radio?

  09.24.13