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• Public opinion Publication

  The Apple Pie Effect: Is there a link between U.S. Soft Power and the Corporate Reputation of American Companies?

  Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this relationship varies from one country to another, understanding the linkage between corporate image and the image of the U.S. will aid companies operating globally to assess the probable effectiveness of different communications strategies. Find out more by downloading our latest Point of View.

  12.10.09
• Marketing Publication

  What's the Big Idea? Test and Identify

  12.06.09
• Public opinion Publication

  Corporate Reputation: Ipsos Ideas Special Edition

  In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used to drive your business performance today, as well as to establish a reservoir of goodwill to draw upon when challenges and difficulties arise in the future.

  11.24.09
• Public opinion Publication

  How Green Initiatives Pay Reputational Dividends

  The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked about the traction (or lack thereof!) of environmental programs in boosting corporate reputation. If the environment is so important to people, why isn't it a major driver of every company's corporate reputation? The answer to this question revolves around three loci: broad issue importance, salience of the environment for a particular company's industry and image, and environmental program or message fit.

  11.02.09
• Marketing Publication

  Engaging with the New Consumer

  11.02.09

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Marketing Publication

  Beyond the Recession

  Understanding and Marketing to the New Consumer

  10.27.09
• Customer Experience Publication

  Build A Better Workplace With Employee Panels

  Learn more about how organizations can leverage the value of their workforce through cost-effective employee panels that offer Human Resource professionals direct online access to real-time data about their organizations' employees, their views on service provisions and priorities, as well as many other HR, communication or organizational issues.

  08.20.09
• Marketing Publication

  Leveraging the Power of Consumer-Led Innovation

  08.03.09
• Customer Experience Publication

  When is Customer Loyalty A Bad Thing

  Harvard Business Online

  06.23.09
• Public opinion Publication

  To Tax or To Cut?: Managing Voter Demands in Trying Economic Times and the Municipal Agenda

  Faced with the most pronounced economic downturn in a generation, local governments have been especially hit hard as revenue bases have drastically declined. The result has been record budgetary shortfalls across the country for all levels of government. Government officials face a tough choice: raise taxes or cut expenditures? What are government officials and policy makers to do? Learn more by downloading our latest Point of View.

  05.15.09
• Customer Experience Publication

  Employee Wellbeing: New Rules for a Better Workplace

  A healthy workplace is vital to your success. And to the economy. According to Statistics Canada, the cost of work time lost related to stress in Canada is $12 billion annually. That was before the economic crisis hit the country.

  04.22.09