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• Public opinion Publication

  Housing Intentions Hold Steady

  We keep hearing the tales of gloom and doom--investments plummeting, stock market rollercoaster rides, mortgage woes. The economy is in trouble. And no doubt, it proved a decisive issue in last month's Federal Election and will shape this week's U.S. Election. But when it comes home, how are Canadians reacting to it all?

  10.31.08
• Publication

  Partnering Deals in the Technology Industry

  10.23.08
• Public opinion Publication

  "To Rescue Or Bailout?": Words do Matter

  Read our latest paper that points out the impact of Congress' plan could have been met with greater support if more care was given to how the approach was framed. In other words, Americans' could and likely would have had very different opinions if it was originally framed as a rescue (equals good) and not a bailout (equals bad).

  10.14.08
• Customer Experience Publication

  Understanding Customer Retention and Switching Behavior in the Healthcare Sector

  While many industries (e.g. telephone, wireless, satellite radio, and internet providers) offer their services on a contractual basis, the nature of these customer relationships within the healthcare sector are particularly complex.

  10.10.08
• Public opinion Publication

  Spinning Sponsorship Gold

  Beijing's winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition--the race for sponsorship. Interested enterprises spared no effort to win sponsorship status, form marketing teams, sign contracts with sports stars, and use the event to promote their brands and products. So now that the Games are over, how did the sponsors perform?

  09.08.08

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Marketing Publication

  Concept Screening Among U.S. Hispanics: Overcoming Benchmarking Challenges

  09.08.08
• Public opinion Publication

  How Green is Too Green?

  Until relatively recently the concept of "Green" or "being Green" was a fringe issue that you might have read about every once in a while, but it was far from being a mainstream issue. It was considered something for the Left and not something relevant to most people.
  How times have changed!

  07.07.08
• Advertising Publication

  Qualitative and Quantitative Measures for Advertising Pre-testing

  05.05.08
• Marketing Publication

  A Voice of the West Special Ipsos Reid Report

  Retailers & the Environment: A Consumer View

  04.28.08
• Customer Experience Publication

  Are Engaged Alumni Found or Created?

  Have you ever been out driving and noticed a college or university bumper sticker on the car ahead of you? What is the motivation for placing that bumper sticker? Is the driver truly loyal or engaged with the institution? And, if so, was that engagement latent or was it created by the institution?

  10.05.07
• Public opinion Publication

  Green Marketing: Just a Tactic?

  Consumers appear to be wary of companies who label their products as being `green', or environmentally friendly. The results of an Ipsos Reid study conducted this spring on behalf of Icynene reveal that a significant percentage of consumers view `green' labeling of a product as little more than a marketing tactic and that some consumers have reservations when it comes to paying for such products.

  09.10.07