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Consumer Behavior 01.11.25

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Society 02.09.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 02.04.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

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Foresight Publication

How we can build needed trust in AI through equity

An AI-powered future will be powered by trust. In order to earn it, companies and platforms will need to reduce bias in AI by having diverse voices at the table, says Annie Hardy, a futurist for Cisco Systems.

31.07.23
Foresight Publication

Why responsible AI will unblock our worries

The future of AI depends on the decisions we make today. Ipsos’ FAST framework can guide brands to make ethical decisions as they develop AI tools, says Lorenzo Larini, CEO of Ipsos North America.

31.07.23
Foresight Publication

Why ethics should be at the center of new AI tech

Whether they’re building AI chatbots or experimental interfaces for people with neurological disorders, brands need to keep ethical considerations at the center of their work. Taryn Southern, chief storytelling officer for Blackrock Neurotech, explains how.

31.07.23
Foresight Publication

Why humans plus AI are key to revolutionizing healthcare

Dr. Kyu Rhee thinks the future of healthcare will be humans plus AI — and that this could make the patient experience more efficient, effective and equitable. Here’s why.

31.07.23
Foresight Publication

How AI will transform the patient journey

Generative AI tools are already transforming the online patient journey, says Ipsos’ Ashwin Balasubramanian. Here’s what healthcare brands and providers need to know about how AI influences patient decisions and behaviors.

31.07.23
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Foresight Publication

How AI will help people be more creative

Here’s why Adobe’s Chris Duffey thinks AI as a collaborator could take human creativity and productivity to new heights.

31.07.23
Foresight Publication

Why AI ad testing needs a human perspective

Successful advertisements are built on humanity — and that’s the one thing AI can’t offer. But that doesn’t mean AI won’t reshape the creative process, says Ipsos’ Rachel Rodgers.

31.07.23
Foresight Publication

How AI can make qualitative research faster and smarter

Transforming data into insights can feel like looking for a needle in a haystack. Yadin Soffer, CEO of Xperiti, explains how Orra AI can distill qualitative data into actionable intelligence faster.

31.07.23
Foresight Publication

What it will take to help people trust AI for democracy

In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.

31.07.23
Foresight Publication

Creating better AI-driven user experiences through transparency

Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.

31.07.23
Foresight Publication

How AI can reduce the friction in work and life

AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.

31.07.23