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Consumer Behavior 01.11.25

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Society 02.09.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 02.04.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

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Polling Survey

One in five Americans want to know more about non-traditional forms of finance

Findings of a new DeFi Education Foundation study conducted by Ipsos

18.09.25
Consumer Behavior Survey

People don’t trust AI tools, but use them anyway

Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker

16.09.25
Economy Survey

September 2025 LSEG/Ipsos Primary Consumer Sentiment Index

Consumer Confidence Declines As Both The Expectations and Jobs Sub-Indices Stumble

16.09.25
Polling Survey

Americans call for greater unity in wake of Charlie Kirk shooting

Majority feel country near “a breaking point” in its disagreements over politics

16.09.25
Society Survey

Ipsos Data Drops: How the loss of tax credits could affect electric vehicle adoption

Half of Americans don’t know that EV tax credits are set to expire in September, according to Ipsos data. Automakers must adjust their pricing and messaging, quickly, for a chance at growth.

12.09.25
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Society Survey

Digital Healthcare Navigation Faces Awareness and Accuracy Hurdles.

One in three healthcare provider directory users surveyed (33%) report they have encountered outdated or incorrect information.

11.09.25
Polling Survey

Traditional expectations around retirement may be weakening

Findings of an Ipsos poll conducted on behalf of Thrivent Financial

10.09.25
Consumer Behavior Survey

More workers are back in the office, at least sometimes

The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker

02.09.25
Polling Survey

20 years after Hurricane Katrina, Americans want improvements to U.S. disaster preparedness

New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today

28.08.25
Society Survey

Ipsos Core Political Survey: Presidential Approval Tracker August 2025

According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country. The poll indicates that political extremism is the most frequently cited concern, followed by the economy and crime or corruption, though these are mentioned less often. Notably, immigration is no longer ranked among the top three issues. The survey also finds that public perception of the country's direction has remained stable, though it leans pessimistic. President Donald Trump’s approval rating holds strong among Republicans but has weakened among independents.

28.08.25
Society Survey

Majorities in all countries now support banning under-14s from using social media

Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

26.08.25