Insights Hub

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  Foresight Publication

  What people want from local news and how to fund it

  Regional reporting matters more than ever — but for it to have a future, Americans will need to think local and act local, says Rick Edmonds of the Poynter Institute. Here’s what that new news landscape could look like and why it matters for brands.

  09.12.24
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  Foresight Publication

  How polling can build trust across a fragmented media landscape

  In an era shaped by misinformation and disinformation, polling is more important than ever to navigate the murk and foster trust, says Ipsos Public Affairs’ Johnny Sawyer.

  09.12.24
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  Foresight Publication

  Why news literacy matters more than ever for future generations

  An informed public is essential for a functioning democracy. The News Literacy Project’s Peter Adams explains why educators and policymakers have a stake in getting the next generation of Americans engaged and informed.

  09.12.24
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  Foresight Publication

  What online communities reveal about who consumers trust

  As headlines spill over into newsfeeds and group chats, Americans are embracing new attitudes about fact-checking. Ipsos’ Kristyna Kanzler explains why that matters for platforms and brands — and how research can help.

  09.12.24
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  Foresight Publication

  Future Jobs to Be Done

  The news keeps changing – per its name – but it continues to serve a baseline need to be informed. Ipsos Strategy3’s Matt Palmer explains how that role could evolve in a changing world.

  09.12.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  Fewer Americans say they have flexibility in where they work

  Fewer employed people say they can always work remotely and more people say they are required to always be at their office, despite the fact that they could do the work from elsewhere vs. a year ago, according to new data from the Ipsos Consumer Tracker

  09.12.24
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  Consumer Behavior Survey

  When it comes to retirement, people are dreaming small

  Employed Americans' top priorities for retirement are day-to-day mundane things like living expenses (43%), paying down debt (31%) and medical bills (28%), according to new data from the Ipsos Consume Tracker.

  09.12.24
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  Consumer Behavior Survey

  Have shortages conditioned us to pay more for groceries?

  Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.

  09.11.24
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  Consumer Behavior Survey

  Why America's childless cat ladies are more than just Taylor Swift

  Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.

  09.11.24
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  Drugs Publication

  A New Era for Pharmaceutical Advertising

  New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.

  09.09.24
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  Polling Survey

  Washington Post – Ipsos Fall 2024 Survey of Black Americans

  Most Black Americans enthusiastic about Harris candidacy, believe her policies would help Black community

  09.09.24