Insights Hub

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  Affluent Events replay

  What Drives Affluents to Spend?

  Discover new research from Ipsos on how affluent consumers are redefining value, luxury, and premium experiences.

  11.05.26
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  Politics Survey

  9 questions companies should be asking after the midterms

  After Democrats retook Congress, there’s plenty of uncertainty for brands in America. Here’s what you should be asking if you want to find success.

  11.04.26
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  Public opinion Publication

  Political Perspectives: Interviews & News

  On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.

  11.04.26
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  Election Survey

  Plurality of registered voters expect Democrats to gain seats in both chambers on Election Day; many unsure

  New Daily Mail U.S./Ipsos poll conducted Oct. 30-Nov. 1, 2026, also finds Democratic registered voters are more enthusiastic about voting than Republican registered voters

  11.03.26
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  Polling Survey

  Reuters/Ipsos early November survey

  Findings of a new Reuters/Ipsos poll conducted October 29 to November 2

  11.02.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Corporate Publication

  Welcome to The Path

  Meet Abbott’s Director of Global Market Insights, Liz O’Hara – she is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.

  11.02.26
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  Consumers Survey

  Ipsos Data Drops: Why the future of branch banking may be parked in the drive-thru lane

  Americans are splitting their banking tasks by channel and convenience – and that still includes in-person interactions despite the growth of self-service options.

  11.01.26
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  Insights Publication

  Ipsos Data Drops 2026

  In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.

  11.01.26
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  Polling Survey

  A last-minute study guide to understand the 2026 midterms

  Below are the trends you need to know heading into the 2026 midterms.

  10.30.26
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  Consumers Events replay

  [WEBINAR] State of the Nation: Heading into the Holiday Season

  We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviors are changing as consumers balance value, confidence, and spending priorities.

  10.29.26
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  Politics Survey

  President Trump Approval Rating

  Data from the October Reuters/Ipsos Core Political conducted October 22-26 reveals that, roughly a week out of the 2026 midterm elections, Americans continue to identify the economy as the top issue facing the nation.

  10.29.26