ARF David Ogilvy Awards & Creative Effectiveness 2026

The 2026 ARF David Ogilvy Awards is the premier awards competition that honors research- and insights-driven advertising. Among this year's finalists, Ipsos is listed on four winning campaigns:  

The awards pay tribute to the late David Ogilvy, known as the “father of advertising,” and founder of the Ogilvy agency. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective creative.

In a world where it is harder to get consumer attention and conversion, marketers seek creative that is grounded in strong insights. A spark of inspiration also contributes to great advertising – powerful creative doesn’t originate from data alone. This is where the ARF David Ogilvy Awards shine—in highlighting the art and science of great creative.

That's why Ipsos is so proud to be a sponsor of the 2026 Awards and Creative Effectiveness conference, sharing the stage with strategic insights. Join us to hear more about:

The Retail Media Performance Trap | 1pm

With retail media spend now officially surpassing the entire television ecosystem, marketers face unprecedented pressure to prove immediate ROI. But are we sleepwalking into a pure performance trap? Traditional closed-loop attribution models are highly seductive to CFOs, yet they suffer from a major structural blind spot: they optimize for immediate clicks from “decided shoppers” who were already highly likely to convert. In this session, Ipsos shares landmark research from a controlled experiment involving more than 21,000 shopping experiences to rewrite the RMN playbook. Attendees will leave with an actionable playbook to transform retail media from a transactional bottom-funnel tactic into the ultimate digital storefront, demonstrating that the most efficient path to conversion remains creative. 

Speakers:

• To be confirmed

The B2B Credibility Code | 3:10pm

B2B has a measurement problem. Long sales cycles, complex buying committees, multiple touchpoints, and offline sales interactions make true business outcomes difficult to observe in real time. As a result, marketers optimize for what they can measure: clicks, leads, and MQLs – not necessarily what drives business growth. This groundbreaking research from the LinkedIn B2B Institute and Ipsos explores whether creator-led content can be one of the few creative investments that strengthens both short-term performance and long-term brand building, helping marketers move beyond the false choice between brand and demand – ultimately driving full-funnel impact. Beyond the data, LinkedIn and Ipsos will share their practical “Creator DNA” framework, giving conference attendees an actionable playbook for selecting creators and designing content that balances authenticity, brand presence, and performance 

Speakers:

• Ryan Mitchell – Senior Vice President, Ipsos Creative Excellence 
• Alejandro Garcia Medina – Global Research Lead, LinkedIn’s B2B Institute