The Ipsos Affluent Intelligence 2018 Outlook: Affluents in the Age of Polarity
2017 was a challenging year for the U.S., with a controversial president taking office and the country increasingly polarized. Despite being less ethnically and socio-economically diverse than the general population, affluent Americans’ opinions reflect the deep divisions in our society.
In many ways, 2017 was the best and the worst of times for affluents. While the vast majority say it was a good year for their own finances, fewer than four in ten considered it a good year for the country. In the first months of 2018, the economy is booming and tax cuts are expected to help the well-off. Yet fewer than half of affluent American consumers are optimistic that 2018 will be a good year for America as a whole, with women and young people among the most skeptical.
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