Brand Strategy & Communications in a Covid World

Hear our panel of experts illustrate how Covid-19 will impact brand strategy and communications through the lens of behavioral science.

The author(s)

  • Lauren Demar Chief Executive Officer
  • Lindsay Franke Senior Vice President, US, Creative Excellence
  • Chris Murphy President, Market Strategy and Understanding
Get in touch

 

Coronavirus presents a number of challenges to brands and policy makers. As consumers take protective actions against the virus, their health/financial concerns and behavioral adjustments will continue to have an enormous social and economic impact. View our on demand webinar for a panel discussion examining how Covid-19 will impact brand strategy and communications through the lens of behavioral science.

We need to think about brand management and communications against a fluid backdrop of shifting context and behavior change.  Forced from their automatic rhythms, people are making decisions in a unique period of distress where they are more likely to pay attention to brands willing to properly engage. There are a number of ways brands can tap different influences on decision-making to help people adapt to dramatic shifts in their daily routines, and we discuss these in our webinar.
 

The author(s)

  • Lauren Demar Chief Executive Officer
  • Lindsay Franke Senior Vice President, US, Creative Excellence
  • Chris Murphy President, Market Strategy and Understanding

Media & Brand Communication