Brand Measurement

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management
Brand Equity Press release

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
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COVID-19 Survey

Americans agree inflation is here – but they don't agree why

Most people blame issues with the supply chain, but Republicans are most likely to blame government regulations
corona
Coronavirus Publication

Brand Strategy & Communications in a Covid World

Hear our panel of experts illustrate how Covid-19 will impact brand strategy and communications through the lens of behavioral science.
Brand growth in times of crisis
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
samplecon
Affluent Survey Event

SAMPLECON

Join Ipsos at this year’s marquee Survey Sampling industry conference.
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Brand Measurement Publication

Unified Marketing Measurement & Optimization

Watch our video demos to discover the power of an always on, near-time, unified measurement platform.
brand masters conference
Brand Measurement Event

ANA Brand Masters Conference

Ipsos is proud to be a sponsor of the 2019 ANA Brand Masters Conference which will showcase presenters from brands that truly exemplify Highly Effective Brands that Drive Results.
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Consumer Behavior Event

[WEBINAR] Nudging Job Spaces to Change Consumer Behavior

Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations
Make your Brand Rock
Brand Measurement Publication

Make your Brand Rock

Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns