Media and Advertising During COVID-19

View our on-demand webinar to learn about the state of advertising in a COVID-19 world

During this 19 minute panel discussion, our Ipsos media experts share insights about the state of advertising during the Coronavirus crisis, and its implications for entertainment companies, media companies, media platforms, agencies and brand marketers. In the discussion we cover:

  • The changes in media consumption and behaviors, and why
  • Learnings and implications from past recessions
  • The potential dangers for brands that stop advertising
  • Consumer receptivity to brands and advertising during the crisis

The author(s)

  • Michael Baer
    Senior Vice President, Brand Marketing, Media Development, US
  • Andrea Marker
    SVP, Head of Content Strategy, Ipsos US, Media Development
  • AJ Mathew
    Senior Vice President, Media Development
  • Charlene Richey
    SVP, US Channel Performance

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