To Stuff the Turkey or Stockings This Thanksgiving?

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

With extended shopping hours taking a bite out of plenty of Thanksgiving meals, are Americans thankful that retailers are keeping their doors open? The results of our November 2014 eNation survey reveal that for the vast majority, the answer is `no'. While 30% agree with the trend to start Black Friday shopping sometime on Thanksgiving, 70% disagree. Slicing through the data further, we see that younger adults (47%) and those with children (43%) are most likely to agree with this trend, and older Americans mostly disagree (85%). Read more results from our recent survey.

And, be sure to check out the blog post and infographic:Men and Millennials More Likely to Gobble Up Thanksgiving Deals

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