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How Millennials' Money Habits Could Shake Up The Financial Services Industry

Forbes, Personal Finance, May 7, 2015 — This article features new research into the attitudes and behaviors of affluent Millennials in America, specifically in their approach to managing money and how that differs from previous generations.

Given that Millennials are projected to inherit at least $41 trillion through mid-century, their financial behaviors have the potential to redefine financial services and transform how financial services companies interact with customers.

Read the full article now.

The author(s)

  • Evan Borak
    Senior Vice President, US, Ipsos Observer

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