Brand Biden vs Brand Trump

View our on demand pre-election webinar sharing the results of our Presidential brand analysis.

Some say the imminent election is a 'battle for the soul of America' and a 'clash of cultures', but perhaps it should also be seen as a battle of brands. After all, Trump is nothing if not a savvy manager of his brand.

So what do we learn when we use our commercial brand measurement tools to assess the equity, preference intensity, implicit associations, and selection/choice drivers for the Presidential candidates? And what does this tell us about the potential outcomes?

View our on demand pre-election webinar sharing the results of our Presidential brand analysis.

For more on this topic, be sure to read more about Dancing with Duality.

The author(s)

  • Chris Murphy
    President, Market Strategy and Understanding
  • Clifford Young
    President, US, Public Affairs

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