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Human-Computer Interaction and Digital Advertising
Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.
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The Four Essential Steps for Building a Best-in-Class Customer Experience Culture
At Ipsos Loyalty, we always apply our four-stage conceptual framework when conducting discovery work with companies looking to developing a CX program.
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Steering digital messaging with behavioral science
Discover how brands in the information overload era can appeal to the basic human processes that govern decision-making.
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Robo-advisers Use: Putting The Tech In FinTech
While broad consumer adoption may be slow, understanding who is driving the robo-adviser segment is key to business success.
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It’s Time for Disruption: Unpacking Investor and Financial Advisor Loyalty
Financial Advisor defection poses great risk to investment firms. Discover key dimensions of firm-advisor-investor linkages and how to mitigate the risk of advisor turnover.
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Optimize your share among the independent agent network
How much money has your company left on the table in the last 10 years because it doesn’t understand the share among its independent agent base?
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The Ipsos Affluent Intelligence 2018 Outlook: Affluents in the Age of Polarity
Affluent American Consumers Feel Good About Their Finances—and Conflicted About The Future Of America
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Get Fair or Fail
Do you know which incidents are critical, which customers are expendable and what the most suitable, cost-effective response or intervention will give your brand a competitive advantage?
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.