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[WEBINAR] From the Pandemic to the President: 100 Waves of Tracking Consumer Behaviors and Attitudes
This must-see comprehensive 'State-of-the Nation' update highlights what's top-of-mind for consumers today, and the implications for marketers as you continue to navigate an uncertain consumer environment.
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Latest U.S. opinion polls
What are the data and trends shaping America today? Explore our latest opinion polls to learn more.
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Why tomorrow’s luxury winners will prioritize human experiences
Luxury is facing an identity crisis as Gen Z upends traditional expectations and definitions. Luxury expert David Klingbeil discusses how craft and storytelling can recapture tomorrow’s shoppers.
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Why flexible, experience-driven luxury will reshape premium beverages
Maggie Frerejean-Taittinger, co-founder of the nonalcoholic sparkling wine French Bloom, explains how the wellness trend is driving demand for flexible drinking choices for upscale social gatherings.
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How overconfidence fuels the indulgence of risk in prediction markets
The surge in prediction markets highlights a new dimension of risk-taking as indulgence. Dartmouth University’s Eric Zitzewitz discusses the nuanced behavioral patterns driving this trend and their broader implications.
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Questions for the future
From AI-powered experiences to next-generation hospitality, these are the opportunities and risks for tomorrow’s business leaders across sectors.
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Ipsos Consumer Tracker
Nearly half of Americans do not have money to spend on things they want after paying their bills
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Americans favor Republicans on key issues, but prefer Democrats to control next Congress
Majority say the Trump administration should follow federal courts’ rulings, according to a new Washington Post/Ipsos poll
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.