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Global Consumer Confidence Index Shows Uptick in February
The global Ipsos Consumer Confidence Index is showing a slight uptick to 50.3 in February.
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Ipsos Neuro Take on the Super Bowl LII Ads
What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?
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How Tide Cleaned Up at the Super Bowl
One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.
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Tide ad scores highest on inaugural Ipsos Neuro Super Score
First real time biometric ranking of all commercials during the big game
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Global Consumer Confidence Index Holds Steady
This month's global Consumer Confidence Index score remained the same at 50.1.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Discover the path to growth with LIFE Path, a holistic modular approach to P2P understanding that involves social media intelligence, passive metering, and qual/quant research.
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[EVENT] CES 2018
Join Ipsos’ Peter Minnium who will be participating in a panel discussion about Best in Brand Storytelling hosted by Variety.
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Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
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A Nation of Pessimists: Americans Don’t Realize How Good Things Are
Results from Ipsos ‘Perils of Perceptions’ 2017 Survey