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Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
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We’re trending more social in our NCAA hoops plans
Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker
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Whatever the item, people don’t want to pay surge pricing for it
However, younger Americans are more willing to pay surge pricing than the general population, according to new data from the Ipsos Consumer Tracker
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Gen AI: From Wow to How
Find out how you and your company can go from “Wow” to “How” with generative AI in the new interactive report from our new series, Insights to Activate.
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Who's voting for Robert Kennedy Jr.?
Below are five charts on support for RFK Jr., what his supporters look like, and how his candidacy might affect 2024
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Global views on the treatment of ethnic minorities
Our annual Ipsos Equalities Index, which runs for the second time this year, includes a question designed to discover which groups people believe suffer the most from unfair and unequal treatment in their country.
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March 2024: Consumer confidence mixed throughout Europe
Spain and Italy are up significantly while Great Britain and Sweden decline.
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Airlines for America (A4A) / Ipsos Air Travelers in America Survey
Ipsos conducted Airlines for America annual travel survey.
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Americans are more confident about a Trump-led future except for one key topic
Americans overall are more confident about the country under Trump on a range of topics – except for access to abortion and reproductive care, according to the Ipsos Consumer Tracker
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What the Future: Parenting
Watch our on demand webinar to hear exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them.