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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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Americans optimistic about the direction of the country over the next twelve months
New ABC News/Ipsos poll finds Americans split on additional government stimulus vs increased taxes
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Cliff's Take: Big Government Forever?
Democrats and Republicans do not see eye to eye on the expanding role of government.
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[WEBINAR] Gen Z: COVID, Post-pandemic Outlook & More
Join us as we discuss the uniquely devastating impact of the pandemic on this generation, and why brands can’t “skip” COVID.
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Americans agree: Corporations shouldn’t take a stand that they, personally, don’t like
Partisan politics can make speaking out a minefield, but being seen as responsible also means many consumers will pay a premium.
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Biden’s speech to Congress earns high marks from viewers
New Ipsos snap poll for Reuters shows broad support for policies outlined, despite large partisan gaps
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A Tale of Two Pandemics: CPG During & After COVID
We believe there are three key areas consumer packaged goods brands need to address now to set themselves up for growth.
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How the past 100 days transformed America
From the gloom of a COVID winter to a new reemergence and optimism, the contrast between January and April 2021 could not be starker.
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Ready or Not, Brands Must Adjust to a Hybrid World
Flexibility: see how Americans are thriving and why they expect more of it post-pandemic.
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Corporate Responsibility Under the Biden Administration
Discover insights covering anticipated regulation under the Biden Administration and the expectations of business in addressing societal challenges.