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The pandemic is over. Welcome to the endemic.
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Americans’ mood connected to perceived quality of skin
New Ipsos poll finds skin care products are an essential purchase for many
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The Inside Track: 2022 Midterm Elections April Highlights
Key highlights from April’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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Ipsos Core Political : Presidential Approval Tracker (04/27/2022)
This week’s Ipsos’ Core Political finds President Biden with a 42% approval rating as the economy continues to top the list of problems in the country
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
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London maintains top “city brand” ranking from 2020 to 2022.
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:
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Earth
The future of Earth’s climate is worsening and is the dark cloud that hangs over all other futures. But brands have a critical role in collaborating with governments and people to blunt climate change and create a more resilient tomorrow. This issue of What the Future: Earth shows how.
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Here’s what brands can do to reduce climate change
Water is essential to life. This precious natural resource is also necessary for making beer and a host of other products. Molson Coors Beverage Company’s Brandon Watkins discusses how he’s working to ensure that both have a sustainable future.