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Marketing food to diverse audiences
As the nation’s population continues to diversify, businesses must not only meet Americans’ needs as consumers, but address their demand for...
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Extending your brand beyond functional food
Americans increasingly view their diet as a way to act on personal and societal values, from health and wellness to sustainability and corporate responsibility.
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The state of the food consumer
Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.
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Activating Success: Unified Marketing Measurement Best Practices
Featuring seasoned marketers, listen in as we explore best practices in data driven planning and activation.
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Eight in 10 registered voters support requiring health insurance companies and PBMs to share more of the rebates and discounts they receive directly with patients
A new PhRMA/Ipsos poll finds that there is wide support for policies that require health insurers and their pharmacy benefit managers (PBMs) to share savings with patients.
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Driving authentic engagement in large online communities
Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.
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Americans think of Jan 6 Committee as fair, but are not following it
New ABC News/Ipsos poll finds belief in Trump's culpability unchanged
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
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Support for student loan forgiveness varies widely between the American public and those with loans
New NPR/Ipsos poll finds both loan holders and Americans writ large prefer the government tackle the cost of college than forgive student loans